Pinkly Perfect’s very own Maddy Sasso was recently asked how she uses her blog to further her business. Maddy says:
“I had the idea for Pinkly Perfect over a year ago but knew there was a lot of work for me to put in before launching my brand of summer-inspired beach clothing and accessories. So last summer I decided to launch a blog where I could build up my customer base while behind the scenes I was working on designing clothing and accessories that would appeal to my target customer: beach loving teenage girls. Throughout the process, I realized I needed to get into my future customer’s head more. So I opened up the position of Pinkly Perfect Contributors (read: freelance blog writers) to high school girls with serious beach town pride who love beach-inspired food, entertaining tips, fashion, beauty, and fitness. I built up a group of ten girls, all my potential target customers, and I got to see firsthand what they followed, liked, and best responded to. By reading their articles, I got to know my customer much more and have new, interesting content and personality to my blog. When I launched my product line three months ago, I knew I had a much deeper understanding of who I was targeting and how to go about it. I still have these girls writing on my blog now and also use the blog to link back to Pinkly Perfect products as much as possible.”
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